When Imply Ladies, the musical remake of the 2004 movie, hit theaters in January, the movie appeared to shock audiences for, effectively, being a musical. Theatergoers recorded the second that their fellow viewers realized what sort of film it was; in one video, the group groans loudly as quickly as a personality begins singing, earlier than laughing at their very own reactions. However the studio behind the remake wasn’t stunned by these responses. “We didn’t need to run out and say it’s a musical,” Marc Weinstock, Paramount’s president of world advertising and marketing and distribution, informed Selection of how Imply Ladies was marketed, “as a result of folks are likely to deal with musicals in a different way.”

They definitely haven’t at all times gone to see them in theaters over the previous 5 years. Partly, cinema closures through the coronavirus pandemic’s varied waves contributed to weak box-office returns throughout the board, no matter high quality or classification. Even the Greatest Image–nominated, Steven Spielberg–directed remake of West Aspect Story failed to show a revenue. However on high of low ticket gross sales, the backlash to and mockery of poorly made entries resembling Cats and Pricey Evan Hansen—variations that when appeared poised to develop into surefire hits, given their recognition on Broadway—appear to have left studios anxious in regards to the style’s viability. A minimum of, the best way that studios are advertising and marketing these motion pictures these days seems to point nerves: Promotional campaigns have been disguising the movies’ true identification, relying as a substitute on what else may make them recognizable, particularly after they’re a part of an present franchise. Imply Ladies’ title graphic options a tiny eighth word contained in the a because the lone trace on the remake’s Broadway origins. The first trailer for Wonka, the backstory of the Roald Dahl character, didn’t present anybody singing a single phrase. The Coloration Purple billed itself as a “daring new take,” with out clarifying what that take can be. (The movie instantly answered the query by opening with a duet.)

However Depraved, which opened this previous weekend, has worn its style on its sparkly sleeve. The movie’s trailers have featured its renditions of the beloved Broadway manufacturing’s ever-popular songs, and its seemingly limitless promotional barrage over the previous months—have its stars Cynthia Erivo and Ariana Grande ever not worn inexperienced and pink, respectively?—has included lyric movies that includes performances from the movie. Because it seems, Common’s unabashed embrace of Depraved captured the movie’s ethos: This is a full-throated film musical, balancing the crowd-pleasing enchantment of extravagant sing-alongs with quieter, extra personal character moments. And it didn’t need to idiot audiences into seeing it: Final weekend, the movie topped the field workplace, raking in $114 million domestically and $164 million worldwide—the highest-grossing debut for a film adaptation of a Broadway manufacturing in historical past.

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Depraved’s stage present relies on the novel by Gregory Maguire, which reimagines L. Frank Baum’s traditional The Great Wizard of Oz via the eyes of the Depraved Witch of the West. In Maguire’s telling, she was as soon as the younger outcast Elphaba, who developed an uncommon relationship with the bubbly blonde Galinda (future Glinda the Good Witch) earlier than changing into Baum’s infamous antagonist. Each the ebook and the Broadway model in the end span years of plot machinations, however the Depraved movie has chopped the story in half to deal with its heft; Half 2 is about to reach in theaters subsequent 12 months. The film additionally streamlines the present’s first act—into a simple coming-of-age story of two girls who construct a deep bond—which ensures that the movie nonetheless feels full.

The ensuing adaptation satisfyingly combines the grandiosity of a musical and the intimacy of filmmaking. Massive sequences clarify simply how completely different the ladies are: Introverted and withdrawn, Elphaba (Erivo, marvelous) conveys her innermost ideas via towering ballads; extroverted and self-obsessed, Galinda (Grande, hilarious and spectacular—sorry, lar) expresses her overdramatic tendencies via vivacious numbers. The digicam, in the meantime, rigorously reveals how Elphaba and Galinda’s connection evolves, exhibiting that Galinda’s pressured smiles ultimately replicate true kindness and that Elphaba is commonly holding again tears whereas attempting to placed on a assured entrance. A lingering shot of them assembly one another’s gaze in a mirror carries as a lot energy as considered one of their stirring harmonies.

The director, Jon M. Chu, who beforehand made the attractive however underseen Within the Heights, additionally is aware of how you can benefit from a movie’s huge canvas. Oz could also be a well-recognized backdrop, however Chu borrows from a various array of musicals to conceive the world of munchkins and speaking animals. Throughout “The Wizard and I,” Elphaba twirls atop a cliff like Maria in The Sound of Music. The digicam tilts and whips round throughout “Dancing Via Life” to trace the performers’ Busby Berkeley–like choreography throughout a rotating set. And the surreal, underwater Ozdust Ballroom, the place Elphaba and Galinda dance a duet, appears to be like prefer it’s constructed to host dream ballets. At occasions, the maximalism threatens to overwhelm the movie, however extra is sensible for this fantasy realm, even when the visuals can’t fairly evaluate to The Wizard of Oz’s beautiful explosion of Technicolor.

[Read: Hollywood’s new crown prince of musicals]

Possibly that sense of escapism is why, even at a prolonged run time of 160 minutes, Depraved has develop into each the buzziest adaptation of a Broadway present in years and a bona fide hit with critics and crowds. In contrast to different film musicals, which are likely to tweak the unique soundtrack or apply a “lifelike” sheen to a style constructed upon sensationalism, the movie celebrates its medium somewhat than straining to justify its use. Making the sequel simply as profitable would be the larger problem: As these aware of the stage model know, Depraved’s second act covers a way more convoluted plot that not solely retells The Wizard of Oz but in addition wades extra deeply into political allegory. (Oz’s denizens worship a con artist who calls himself the Wizard.) And with this installment’s hyper-focus on Elphaba and Galinda’s sisterhood, it leaves loads of subplots, revolving round a big forged of supporting characters, unresolved. Even the overarching theme of Depraved itself has solely barely been launched. “The place does wickedness come from?” a personality asks early on. This primary movie doesn’t supply a response.

Rather than a solution, nevertheless, is a testomony to the true energy of a film musical—maybe finest encapsulated by the movie’s rendition of the Act I nearer, “Defying Gravity.” The tune turned Depraved’s signature anthem rapidly after its Broadway debut; its message about embracing individuality and its end result in Elphaba withdrawing for the primary time have carried musical-theater followers to emotional highs. Right here, it’s the movie’s finale earlier than its year-long intermission, and it’s simply as magnificently rendered, buoyed by Erivo’s great vocals. However not like the stage model, this one additionally consists of close-ups of Elphaba picturing her youthful self in a mirrored image proper earlier than she figures out how you can soar. The shot captures how far Elphaba has come: She yearned for therefore lengthy to be seen for who she is, however she couldn’t get there till she noticed herself. It’s a second so small but so sentimental, demonstrating why the movie-musical style ought to endure. On an enormous display screen, a personality resembling Elphaba is now not simply belting earlier than an enthralled viewers, taking part in to the again row. Now she will get to let everybody into her thoughts.